IS-practice is proud to be a part of The gTLD Team (http://gtldteam.com) – an international consortium with unique and unparalleled expertise on Internet governance.

The gTLD Team aims at responding to the demand generated by both private and public sectors as a result of ICANN’s recent announcement on the new Internet extensions under the so-called ‘gTLD Programme’. In a nutshell, it allows companies and regions to apply and obtain their own and exclusive .brand domain.

According to a recent survey by Melbourne IT Digital Brand Services, around 92% of companies and organizations expressed their interest in applying for a new Top-Level Domain (TLD) and that preferred choice would be their core brand name. However, the rules and procedures for applying and obtaining a gTLD (Generic Top-Level Domain) is very long and extremely costly. On top of that, an application for a gTLD doesn’t guarantee that a company or an organization will actually receive it.

Therefore, by comprising top-level international experts with deep domain expertise, strong track-record in the introduction of new gTLDs and broad experience in the preparation of application, The gTLD Teamis able to assist companies in the whole process of applying for a gTLD and beyond and substantially increase their chances for generating a successful application. In detail, The gTLD Team can serve you with:

• Strategy and Business Planning
• Marketing and Communications
• Legal
• Technologic Architecture and Operation